Proposed Christian Centre for Cardiff:
The business plan circulated in August 2011 (about 4MB in .pdf format) may be downloaded here: Information Pack.pdf
Two Promotions - One Worked:
We did 2 similar promotions in the summer of 2010, aimed at getting extra customers into the shop. We offered 20% discount upon presentation of a voucher (not available or visible in the shop).
The first voucher was in an advert we paid £250 to place in the local paper which was doing an article on our arcade. Only 1 extra customer. Failure.
The second was on 5000 bookmarks we designed and printed and supplied to local churches which had agreed to distribute them. Bookmark2010.pdf The cost was £85+VAT for 10k good quality bookmarks (print24.com) plus about £30 distributing them. It was lots of work in contacting churches. Good feedback from churches AND over 30 extra customers, many of whom will come again. SUCCESS. And the remaining bookmarks have been given away in the shop after the promotion ended.
Structured For Success.pdf
Schizophrenia of STL.pdf
and the Future: A Study of the UK Christian Book Trade:
MBA Report 1996 Stuart Arnold.pdf
|© 2010 Cardiff Christian Bookshop|